The biggest motorcycle show in the Netherlands: everything you need to know

Introduction: The Ultimate Motorcycle Show Experience

Why you shouldn't miss this event

• Extensive collection: From sporty racing bikes to comfortable touring machines, you'll find it all under one roof.
• Interactive demonstrations: Watch spectacular stunt shows and try out the latest models yourself on special courses.
• Expert advice: Meet experienced riders and industry experts who are happy to share their knowledge with you.

Highlights of the show

• Presentations by leading brands
• Workshops on motorcycle maintenance and safe riding
• Special offers on motorcycles and accessories

Whether you're a seasoned rider or have only just passed your test, this show has something for everyone. It's the place to share your passion for motorcycles with like-minded people and broaden your knowledge.

Make sure you're there and find out for yourself why this event has been making motorcycle fans' hearts beat faster for years!

Date, Location and Tickets

When and where?

Put 15 to 17 March 2025 in your diary, because that's when the biggest motorcycle event in the Netherlands takes place at the Jaarbeurs Utrecht. For three days you can immerse yourself in everything to do with motorcycles. The doors open daily from 10:00 to 18:00, so you have plenty of time to discover everything.

Get up to € 5,- off at the ANWB

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Ticket sales and early-bird discount

Be quick and take advantage of attractive early-bird discounts! Until 31 December 2024 you can buy tickets with 20% off. A day ticket then costs just €16 instead of €20. Want to come all three days? Then go for a great-value passe-partout for €40 (normally €50).

Special access for new riders

Have you only just started riding? Then we have good news! New riders get a special ‘Rookie Pass’ with extra benefits. As well as entry to the event, this pass gives you access to exclusive workshops on safe riding and basic maintenance of your motorcycle. You'll also receive a goodie bag full of handy accessories to get your motorcycle adventure off to a good start.

Tickets are available online via the official website
of the event. Don't wait too long, because when they're gone, they're gone!

Read more: 10 Essential Safety Features for Your New Motorcycle Helmet

Discover the Latest Motorcycle Trends

The heart of every motorcycle show beats in the importers' hall, where the biggest brands present their latest models and innovations. Here you'll find an impressive overview of leading motorcycle brands setting the tone for the coming season.

Leading brands at the show

From Harley-Davidson to Honda, and from BMW to Ducati: all the big names are represented. Fans of Japanese technology can enjoy themselves at the stands of Yamaha, Suzuki and Kawasaki. For fans of European craftsmanship, brands such as Triumph, KTM and Moto Guzzi are there.

What can you expect in the importers' hall?

In the importers' hall you can not only admire the motorcycles, but also talk directly to brand representatives. They're ready to answer all your questions about specifications, performance and availability. At many stands you can also take a close look at the motorcycles and even sit on your dream bike for the perfect photo.

New models and innovations

The show is the place where brands unveil their latest models and technological gadgets. Expect groundbreaking developments in electric motorcycles, advanced rider assistance systems and improved safety features.

For the true connoisseurs: don't forget to check the Vespucci website now to see the latest helmets and communication systems!

Unique Promotions and Prize Draws

Get ready for an exciting series of promotions and prize draws at the biggest motorcycle event in the Netherlands! There are countless chances to win great prizes and make your visit even more unforgettable.

‘Win back your purchase amount’ promotion

The main prize of the event is without doubt the ‘Win back your purchase amount’ promotion. With every purchase of €100 or more at participating stands, you automatically have a chance to win back the full amount. Whether you're buying a new helmet, accessories or even a complete motorcycle, you could get your purchase for free!

Other prizes and draws

Besides the main promotion, there are plenty of other chances to win:

• Daily draw for VIP packages for the MotoGP
• Free riding skills training
• Signed merchandise from well-known racers
• Discount vouchers for future purchases

How to take part?

Taking part in the promotions is easy:

1. Register on arrival for the general prize draw
2. Keep your receipts for the ‘Win back your purchase amount’ promotion
3. Visit the special promotions stand for daily challenges and extra chances to win

Make sure you read the terms and conditions carefully at the information desk or on the event website. Who knows, you might go home as the big winner of the motorcycle event!

Read more: The ultimate guide to cleaning your motorcycle helmet

Show Programme and Activities

The programme of the biggest motorcycle event in the Netherlands promises a spectacular mix of shows, demonstrations and interactive activities. Visitors can look forward to a varied line-up that highlights every aspect of the motorcycle world.

Breathtaking shows and demonstrations

Get ready for an adrenaline kick with stunts that will amaze you. Professional riders show off their skills in a series of heart-pumping demonstrations. From wheelies and stoppies to complex freestyle routines, these shows are a feast for the eyes and not to be missed!

Hands-on experiences for visitors

Want to get into the action yourself? There are plenty of opportunities:

• Test ride zones where you can try out the latest models
• Virtual reality simulators for a safe but realistic riding experience
• Workshops on basic techniques and advanced riding

Educational sessions and presentations

For those hungry for knowledge, the event offers a series of informative sessions:

• Talks on the future of electric motorcycling
• Panel discussions with industry experts on safety and innovation
• Presentations on the latest technological developments in motorcycle helmets and communication systems

Whether you come for the adrenaline, the knowledge or the atmosphere, the show programme has something for everyone. Make sure you don't miss your favourite activities and plan your visit carefully!

Something for Every Motorcycle Enthusiast

The biggest motorcycle event in the Netherlands offers a wealth of experiences for new and experienced riders alike. Whether you've only just passed your test or have been on the road for years, there's something for everyone to enjoy.

Offering for new riders

New riders will be in their element with special workshops on safe riding and basic maintenance. There are also stands where you can get advice on the right protective clothing and helmets for beginners. Don't forget to drop by the ‘Rookie Corner’, where you can gain hands-on experience with different types of motorcycle under the guidance of experienced instructors.

Interesting features for experienced riders

For the seasoned motorcycle enthusiast, there are advanced technical demonstrations and presentations on the latest developments in motorcycle design. Visit the ‘Pro Zone’ where you can network with other experienced riders and swap tips on long-distance rides and perfecting your riding technique.

Accessories, clothing and gadgets at the show

The show floor is full of stands presenting the latest accessories, clothing and gadgets. From high-tech communication systems to stylish motorcycle jackets, you'll find everything to make your ride more comfortable and safer. Keep an eye out for the special show offers at various stands for extra savings. But here's a tip:

Tip: Want to buy a helmet or helmet accessories with a discount? Then you don't have to wait for the show: visit the Vespucci website for a wide range of helmets and accessories from top brands such as Roof, Scorpion, HJC, AGV, Cardo, Sena and Shark.

Motorcycle Trends and Innovations

The motorcycle world doesn't stand still, and that's clear to see at the biggest motorcycle event in the Netherlands. Here you can immerse yourself in the latest developments and innovations shaping the future of motorcycling.

The latest developments in the motorcycle industry

Manufacturers show off their most advanced models, with an emphasis on performance, comfort and style. From lightweight materials to aerodynamic designs, every innovation is aimed at improving the riding experience. Look out in particular for the latest sports bikes with their impressive power-to-weight ratios and the touring bikes with integrated infotainment systems.

Sustainable and electric motorcycle solutions

Electric motorcycles are in the spotlight, with a growing number of brands committing to sustainable mobility. Find out how much the range of these quiet powerhouses has increased and how quickly they can charge. There are also hybrid concepts on show that combine the best of both worlds.

Technological progress in motorcycle safety

Safety remains a top priority, and the latest technologies make motorcycling safer than ever. Get to know advanced rider assistance systems such as adaptive cruise control and blind spot detection. There are also exciting developments in protective gear, such as smart helmets with head-up displays and airbag systems in motorcycle clothing.

Don't miss this chance to experience the future of motorcycling up close and see how innovation and tradition go hand in hand in the motorcycle world of tomorrow.

Networking and Community

The biggest motorcycle event in the Netherlands is not only a place to admire the latest motorcycles and accessories, but also a great opportunity to meet like-minded people and expand your motorcycle network. The social side of the event is at least as important as the technical aspects.

Meet like-minded motorcycle enthusiasts

On the show floor you'll find countless opportunities to get in touch with other motorcycle enthusiasts. Whether you strike up a conversation at a stand about your favourite brand or take part in one of the many workshops, you're surrounded by people with the same passion. Share your experiences, swap tips and who knows, you might make new friends for future rides.

Motorcycle clubs and associations

Various motorcycle clubs and associations are represented at the event. From local riding groups to national organisations, there's something for everyone. Visit their stands to find out more about their activities, events and how to join. It's the perfect chance to find the motorcycle club that suits your riding style and interests.

Planning motorcycle trips

Do you dream of a motorcycle adventure in the Netherlands or abroad? At the event you'll find travel organisations and experienced touring riders who can help you plan your next motorcycle holiday. Discover the most beautiful routes, get practical tips for long-distance rides and be inspired by travel stories from other riders. Who knows, next summer you might be riding through the Alps or along the Atlantic coast!

Practical Information

To make your visit to the biggest motorcycle event in the Netherlands as enjoyable as possible, we've put together a few practical tips for you.

Getting there and parking

The Jaarbeurs Utrecht is easy to reach by both public transport and car. By train, you get off at Jaarbeurs Utrecht station, just a few minutes' walk from the entrance. Coming by car? There's plenty of parking available, but get there in good time to secure a space. Tip: book your parking space online in advance for guaranteed parking and often a better rate.

Food and drink at the show

During your visit you won't have to walk around on an empty stomach. There are various food courts and stands spread across the event where you can get a quick bite or a full lunch. From fresh rolls and salads to typical Dutch snacks, there's something for everyone. Don't forget to drink enough water, especially if you're on your feet all day.

Tips for getting the most out of your visit

1. Download the event app for an up-to-date programme and floor plan.
2. Wear comfortable shoes; you'll be doing a lot of walking.
3. Bring a power bank to charge your phone.
4. Make a list of stands you definitely want to visit.
5. Plan enough breaks to take in all the impressions.

With this practical information, you're well prepared for a fantastic day full of motorcycle fun!

Conclusion

The biggest motorcycle event in the Netherlands is a must-visit for every motorcycle enthusiast. Here are the main reasons not to miss this show:

• Discover the latest motorcycle models and innovations from top brands
• Take advantage of exclusive show offers and discounts
• Enjoy spectacular shows and demonstrations
• Improve your riding skills with workshops and test rides
• Network with like-minded motorcycle enthusiasts
• Find the perfect accessories to improve your riding experience

Don't miss this unique chance to celebrate your passion for motorcycles and broaden your knowledge. Buy your tickets now and take advantage of early-bird discounts until 31 December 2024. Make sure you're at the Jaarbeurs Utrecht on 15, 16 and 17 March 2025 for an unforgettable experience in the world of motorcycles!